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2008 Public Relations Committee Mid-Year Meeting

June 12, 2008
Corpus Christi, Texas

Traveling from as far away as Canada and Argentina, 27 members of AAPA’s Public Relations Committee met in Corpus Christi, Texas, on June 12-13 to discuss seaport communications strategies, share best practices and listen to some top-notch local-area communications professionals, all with the goal of helping participants enhance the programs they employ to raise awareness and understanding of the benefits their ports provide

06/12/2008
Welcome and Opening Remarks

  • Judy Hawley, Chairman, Port of Corpus Christi
  • Joseph Menta, Jr., Director of Communications, Philadelphia Regional Port Authority
  • Keith Arnold, CEO, Corpus Christi CVB
  • John Valls, Marketing Manager, Port of Corpus Christi

06/12/2008
Committee Business

06/12/2008
Writing Communications Plans

  • Carol Scott, Principal, Kailo Communications, Corpus Christi, TX

06/12/2008
Committee Business

06/12/2008
Show & Tell – Part 1

  • Marilyn Sandifur, Port of Oakland: discussing environmental and health issues strategic communications
  • Paula Schouest, Port Fourchon (La.): discussing the successful release of the port's Economic Impacts Analysis, with PowerPoint slides
  • Julia Nagano, Port of Los Angeles: discussing communications success of the "LA by Design" fashion show held by the port.
  • Duane Sandul, Port of Redwood City (Calif.): discussing "Lo n' Behold, the Federal Government Wants Our Dredge Materials -- But There Are Still Problems. A Great Paradox."
  • Jane Kilburn, Port of Seattle: discussing Washington's State Performance Audit and how it impacts the port.
  • Steven Macias, Port of Long Beach: discussing an education outreach effort titled "Port of Long Beach Classroom."
  • Argentina James, Port of Houston Authority: discussing their Security District project, which is a public/private partnership to secure the Port of Houston Ship Channel.
  • Anne O'Roake, Port Manatee (FL): discussing Port Manatee's pocket sized Quick Reference and Media Guide.

06/12/2008
Media Panel – Local media experts offer insight of their media outlet

Professionals in TV, radio and print media will discuss how to get coverage and respond to questions about media views and coverage of port developments. 

Moderator:

  • Lisa Ashley-Whitlock, Communications Manager, Port of Houston Authority

Speakers:

  • Richard Longoria - News Director, KIII-TV 3 ABC affiliate
  • Elvia Aguilar - Corpus Christi Caller-Times Business Reporter
  • Jim Lago - Lago in the Morning, Local Radio Personality

06/12/2008
Show & Tell – Part 2

  • Richard Scher, Port of Baltimore: discussing Port of Baltimore's radio ad campaign and how they are using anecdotal customer success stories to explain the benefits of their port to the public. (Radio Script 1 | Radio Script 5)
  • Joe Menta, Philadelphia Regional Port Authority: discussing the value producing printed port magazines in an Internet world.
  • Byron Miller, South Carolina State Ports Authority: discussing new environmental initiatives, specifically titled "Pledge for Growth."
  • Patricia Cardenas, Port of Corpus Christi: discussing her port's Sustainability initiatives and the public relations approach it is taking to communicate port sustainability to the community.

 

06/13/2008
Providing maintenance to your brand
This session will highlight the Port of Corpus Christi's branding maintenance project and the Mastermind Team concept. Q&A will follow.

06/13/2008
Working with AAPA to get favorable media coverage
This session will highlight how the Tampa Port Authority successfully coordinated media coverage for the AAPA Panama Canal Expansion Workshop, held in Tampa in January 2008. The workshop drew a large port-related audience and received extensive and favorable attention for the workshop and the port.

  • Andy Fobes, Public Relations Director, Tampa Port Authority

06/13/2008
Televising Port Commission meetings; Good or Bad idea?
This topic is sure to generate interest both for and against. The Port of Tacoma recently began airing its commission meetings and will provide insight into the development process and outcome.

  • Rod Koon, Director of Communications, Port of Tacoma

06/13/2008
RiverWorks Discovery: Educating kids & families about water commerce

Offering young people and their families ways to learn about the economic, cultural and conservation issues related to navigable waterways and their watersheds, RiverWorks Discovery provides a diverse selection of on-line programs that port authorities can adopt and adapt for use in their own education and community outreach efforts. Check out www.riverworksdiscovery.org.

  •  Frank Espinoza, AEP River Ops (representing RiverWorks Discovery), Corpus Christi, TX

06/13/2008
Responding to a crisis situation. Q&A.

  • John Valls, Marketing Manager, Port of Corpus Christi

06/13/2008
Green Ports: Environmental Management Initiatives

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