2017 Communications & Economic Development Seminar

June 13, 2017
Portland, OR

This seminar combined port public relations and maritime economic development interests, with a focus on collaborations and strategies to help ports gain favor with customers, community members, government officials and other important stakeholders.

06/13/2017
Opening Remarks

Speakers:

• Kurt J. Nagle, President, American Association of Port Authorities
• Bill Wyatt, Executive Director, Port of Portland
• Judith L. Adams, Vice President, Marketing, Alabama State Port Authority, Chairman, AAPA Public Relations Committee

06/13/2017
Learning About the Concerns of Your Stakeholders

Moderator:

• Jenifer Barsell, Director, Marketing & Communications, Port of San Diego

Speakers:

• Edward B. Galligan, Executive Director, Port of Olympia
• Michelle Ganon, Vice President, Public Affairs, Port of New Orleans

06/13/2017
Amplifying a Port’s Messages Through PR Industry Partnerships

Moderator:

• Margaret Barber, External Affairs Director, Port of Coos Bay

Speakers:

• Kris Schumacher, Communications Coordinator, Prince Rupert Port Authority
• Manon Lanthier, Communications Manager, Green Marine, Québec, QC  Canada

06/13/2017
Creating Synergy for Business Development

Moderator:

• Patrick Bohan, Director, Supply Chain Solutions, Halifax Port Authority and Port of Sheet Harbour

Speakers:

• Diahann C. Howard, Director of Economic Development & Gov. Affairs, Port of Benton
• Paul Kent, PhD, Senior Vice President/Global Advisor for Ports and Infrastructure, Nathan Associates Inc., Arlington VA

06/13/2017
Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts

Moderator:

• Melanie Mesaros, Media Relations Manager, Properties, Port of Portland

Speakers:

• Michael J. Riley, APR, PRC, Riley Research Associates, Portland, OR
• Kevin Getch, Founder & Director of Digital Strategy, WEBFOR, Vancouver, WA

06/13/2017
Capital Investments for Cargo Handling Efficiency

Moderator:

• Lisa Lefeber, Chief of Policy and Communications, Port of Everett

Speakers:

• Robert C. Morris, Senior Director, Corporate Comm., Georgia Ports Authority
• Jay Stecher, Vice President, Marketing & Communications, Virginia Port Authority
• Marlene Kew Dupras, PE, LEED AP, Deputy Chief Harbor Engineer, Program Management Division, Port of Long Beach

06/13/2017
Media Interview Training for Port Communicators

Facilitator:

• Christian Munson, Senior Director, Padilla, Richmond, VA

Speaker:

• Brian Ellis, Executive Vice President, Padilla, Richmond, VA

06/13/2017
Grant Funding Strategies

Discussion Leader:

• Susie Lahsene, Principal, Lahsene and Associates, Portland, OR

Speakers:

• Robert Bouchard, Director, U.S. Maritime Administration, Office of Infrastructure Development, Washington, DC
• Natasha Isajlovic, San Francisco Lead, Social Sector Outreach, Foundation Center, San Francisco, CA
• Kirk Claussen, Port Finance Agent, Maritime Administration – Office of Infrastructure Development & Maritime Congestion, Washington, DC

06/14/2017
Developing a Workforce Education Program

Moderator:

• Erik Stromberg, Executive Director, Lamar University Center for Advances in Port Management, Beaumont, TX

Speakers:

• Mel Arsenault, Director of External Affairs, MS State Port Authority
• Mario Gonzalez, Manager of Community Relations, Port of Long Beach
• Sue Haley, Executive VP of Human Resources & Admin., Vigor, Portland, OR

06/14/2017
Blunting Efforts to Alter Port Waterfront Activities

Moderator:

• Mike Reid, Senior Business Development Manager, Port of Olympia

Speakers:

• Paul Queary, Senior Vice President, Communications, Strategies 360, Seattle, WA
• Greg Greenway, Executive Director, Seaport Industrial Association, Redwood City, CA
• Dana L. Krawczuk, Senior Counsel, Perkins Coie, Portland, OR

06/14/2017
Good Community Relations = Good Business

Moderator:

• Christine White, Community Affairs Director, Port of Portland

Speakers:

• Paula Copeland, PPM, Manager, Corporate Communications & Governance, Saint John Port Authority
• Ellen Kennedy, Assistant Director of Business Development & Communications, Port Everglades
• Julie A. Rawls, Community Relations Specialist, Port of Vancouver USA

06/14/2017
Promoting and Celebrating Internal Collaborations

Moderator:

• Aaron Ellis, Public Affairs Director, American Association of Port Authorities, Alexandria, VA

Speakers:

• Linda Carpenter, Ph.D., CEO and co-founder, Carpenter Smith Consulting llc, Portland, OR
• M. Kathleen Broadwater, Principal, EcoLogix Group Inc., Parkton, MD

06/14/2017
Wrap-Up Remarks

Speakers:

• Ms. Adams