2013 Public Relations/Government Relations Workshop

February 21, 2013
Los Angeles, CA

While most port communications are advocacy, news, educational or issues management in nature, when crises arise, communications may become hurried, harried and stressed. This workshop will explore the various types of crisis responses—ranging from natural and manmade disasters to ethical dilemmas and reputation management—and showcase innovative ideas and “best practices” from both within and outside the seaport industry. The second half-day of the workshop will be an interactive, facilitator-guided program in which participants will separate into seven unique crisis scenario groups to explore messaging for their particular crisis. During the second half of the morning, each group will give a 10-minute presentation in the form of a mock press conference to communicate their organization’s crisis response and to answer any questions from the audience. This seminar is a PPM® Requirement.

02/21/2013
Welcome and Opening Remarks

• Kurt Nagle, President and CEO, American Association of Port Authorities
• Arley Baker, Senior Director, Communications, Port of Los Angeles
• Paula Small, Manager, Public Relations, Saint John Port Authority (Canada), Chair, AAPA Public Relations Committee

02/21/2013
Keynote Address: A Simple Sailor's Perspective of How to Master Disaster

Introduction

• Capt. Frank Whipple, Principal, Amergent Techs

Speaker

• RADM Timothy Sullivan, USCG (Ret.), Project Manager, Amergent Techs LLC 

02/21/2013
Case Studies on Effective Messaging During Business Upheavals

Introduction

• Joshua Thomas, Media Relations Manager, Marine & Industrial Development, Port of Portland (OR)

Speaker

• Larry Kamer, Principal, Kamer Consulting Group

02/21/2013
Responding to Unfavorable Legislation, Political Decisions, Public Criticism and Media Coverage

Discussion Leader:

• Linda Grimes, CEO/Owner, Eighteenth Street Marketing

PR/GR Team 1

• Beverly Fedorko, Director of External Affairs, New York Shipping Association

PR/GR Team 2

• Marko Dekovic, Government Affairs Manager, Port Metro Vancouver (Canada)
• Barbara Joy-Kinsella, Media Relations, Port Metro Vancouver (Canada)

02/21/2013
Crisis, Advocacy and Reputation Management in the Digital Age

Introductions

• Marilyn Sandifur, Port Spokesperson, Port of Oakland

Speakers

• Isaac Kos-Read, Director of External Affairs, Port of Oakland
• Jim Goldman, Managing Director/Managing Editor Global Media Practice, Burson-Marsteller
  -  Remarks

02/21/2013
Effectively Utilizing Social Media for "Rapid Response"

Introduction

• Phillip Sanfield, Director of Media Relations, Port of Los Angeles

Speaker

• Linda Zimmer, President and CEO, Marcom:Interactive

02/21/2013
Managing Crises of Confidence

Introduction

• Heather Morris, Communications and Community Relations Director (Ret.), Port of Long Beach

Speakers

• Sheri Benninghoven, APR, Principal, SAE Communications
• Scott Summerfield, Principal, SAE Communications

02/22/2013
Interactive Crisis Communications Small Group Breakouts Exercise

Moderators

• Sheri Benninghoven, APR, Principal, SAE Communications
• Scott Summerfield, Principal, SAE Communications

Crisis Communciations Scenarios and Directions
Handouts Package
Article--Crisis at City Hall