AAPA 's Awareness Initiative

AAPA and our membership have embarked on a strategic Awareness Initiative, called Seaports Deliver Prosperity, to garner additional support for seaports and industry issues by heightening the awareness of the critical importance of ports. Working with RubinMeyer Communications in Washington, DC, this initiative is intended to educate and influence national policymakers as well as provide tools individual ports can use in their local community relations efforts.

This web page hosts our messaging document as well as a number of collateral materials. We have also created a graphic treatment for "Seaports Deliver Prosperity" that can be used by all members on printed materials.  

Endangered Seaports: The Big Picture (infographic)

Overall Messaging Documents:

•  Message Platform for the American Association of Port Authorities 
• AAPA's Seaports Deliver Prosperity microsite 
•  Member Tool Kit 
  •  Press Release Template 
  •  Letter to the Editor Template 
  •  Op-Ed Template 
  •  Third Party Meeting Script Template 
  •  Third Party Meeting Seaport Messaging and Suggested Talking Points 
  • Talking Points:
• AAPA Key Issues
•  About AAPA and Seaports

Fact Sheets:

• Why Seaports are Vital to the Economy
• U.S Economy Fact Sheet
• Infrastructure Fact Sheet
• Environmental Fact Sheet
• Seaports Myths vs. Facts
• AAPA 2016 Presidential Platform: Building America's 21st Century Seaport Infrastructure
• Security Fact Sheet
• Dredging Fact Sheet
• AAPA Fact Sheet
• Transportation and the Constitution

Graphics:

• Seaports Deliver Prosperity (English)
• Los Puertos Marítimos Traen Prosperidad (Spanish)
•  AAPA and Awareness Initiative Identity Standards

AAPA-Related Articles & Interviews

Awareness Case Studies:

• Creating an "LA Waterfront" - Port of Los Angeles
• The Deep Dredge - Port of Miami
• How a Grassroots Effort Defeated a Maritime-Busting Local Initiative - Port of San Diego
• New Connections: The Port of Virginia, Stakeholders and Social Media
• The Rise of Social Media - Port of Long Beach
• America's Marine Highway & Regional Trade Corridor Project - Port of Stockton
• Preserving Rail as an Intermodal Link for Marine and Industrial Sites in Southwest Oregon - Port of Coos Bay
• Effective Communications & Outreach Presentation - Tampa Port Authority
• Port of San Diego's Tenth Avenue Marine Terminal Case Study
• Public Awareness Bouys Freeport Harbour Co. Dredging Project
• A Port Transported: Canaveral Employees Trained to Live the Brand
• Port Metro Vancouver's Successful Port Amalgamation
• Ports of Indiana Logistics Initiative
• Communications Helps Trinidad & Tobago's Inter-Island Fast Ferry

Miscellaneous Additional Resources

• Blogs with a Focus on Transportation, Commerce, Security and the Economy